02625nam a2200253 a 4500 Rebiun19435318 990625s2016 us 000 0 eng d 9780692769447 UNAV TBS English HF5415.1265 Jantsch, John author 5245 SEO for Growth : the ultimate guide for marketers, web designers and entrepreneurs / John Jantsch and Phil Singleton ; foreword by Brian Clark [Kansas City, MO] : Duct Tape Publishing, [2016]. xvi, 221 pages : illustrations (black and white) ; 23 cm. Includes bibliographical references (pages 209-218). 1. Defining SEO growth — 2. The search engine economy — 3. The Google algorithm today — 4. The inbound marketing super-weapon — 5. Why 99% of new websites fail — 6. The strategic advantage — 7. It all starts with keywords — 8. Building stronger website SEO — 9. Link building today — 10. Managing reputation and reviews — 11. Social media SEO integration — 12. SEO awareness and updating — 13. Adwords and paying-per-click — 14. Google analytics and search console 165 — 15. Feeding your optimized website — 16. In-house SEO vs. SEO professionals. Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. Web search engines 7488 Web sites Marketing 23357 Web site development 7487 Singleton, Phil author 21619 lcc 0 0 lcc 0 0 CT TBS TBS 2019-05-10 1 HF5415.1265 JAN B01796 2026-01-14 2025-06-11 1 2023-03-05 1 0 0 lcc 0 0 CT TBS TBS 2025-10-06 0 HF5415.1265 JAN B07651 2025-10-06 2 2025-10-06 1 1915 1915