: the ultimate guide for marketers, web designers and entrepreneurs Jantsch, John creator author Singleton, Phil author text us Kansas City, MO] : Duct Tape Publishing, [2016] 2016 monographic eng Eng lis h

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xvi, 221 pages : illustrations (black and white) ; 23 cm. Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. 1. Defining SEO growth — 2. The search engine economy — 3. The Google algorithm today — 4. The inbound marketing super-weapon — 5. Why 99% of new websites fail — 6. The strategic advantage — 7. It all starts with keywords — 8. Building stronger website SEO — 9. Link building today — 10. Managing reputation and reviews — 11. Social media SEO integration — 12. SEO awareness and updating — 13. Adwords and paying-per-click — 14. Google analytics and search console 165 — 15. Feeding your optimized website — 16. In-house SEO vs. SEO professionals. / John Jantsch and Phil Singleton ; foreword by Brian Clark Includes bibliographical references (pages 209-218). Web search engines Web sites Marketing Web site development HF5415.1265 9780692769447 UNAV 990625 Rebiun19435318