Principios y estrategias de marketing 

 -  UOC,  2006 
 - 458 p.; 24 cm 
<br/><br/><label>ISBN: </label>9788497884266 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/>Marketing