TY  - BOOK
AU  - Butman, John,
AU  - Silverstein, Michael J.,
AU  - Fiske, Neil,
TI  - Trading up
SN  - 9781591840701
PY  - 2008///
CY  - 
PB  - Portfolio
KW  - INDUSTRIAL & SERVICES SECTOR
KW  - Luxury
KW  -  Cost and standard of living
KW  -  United States
KW  - Luxury goods industry
KW  -  Emotional drivers
KW  -  The spenders
KW  -  Sociodemographics
KW  -  American home
KW  -  Retailers
KW  -  Experience
KW  -  Eating
N1  - why consumers want new luxury goods and how companies create them; Index
N2  - Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a
UR  - https://books.google.es/books?id=PeyS1Jh233MC&printsec=frontcover&dq=trading+up&hl=es&sa=X&ved=0ahUKEwjdy5bCs8vYAhXD6RQKHczYAbwQ6AEIJzAA#v=onepage&q=trading%20up&f=false
ER  -