TY  - BOOK
AU  - Ghemawat, Pankaj
TI  - Strategy and the business landscape 
SN  - 9781542852920
AV  - HD30.28 .G484 2010
PY  - 2017///
CY  - Boston, MA
PB  - Ghemawat Publishing
KW  - Strategic planning
KW  - Competition
KW  - Industrial management
N1  - Bibliography and index; M1 Strategic Management
N2  - An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting
ER  -