TY  - BOOK
AU  - Creswell, J. David,
AU  - Creswell, John W.,
TI  - Research design
SN  - 9781506386768
PY  - 2018///
CY  - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne 
PB  - SAGE
KW  - CLASS H - SOCIAL SCIENCES
KW  - Social sciences
KW  - Research
KW  - Methodology
KW  - Social Statistical methods
KW  - Bibliography MSc - Marketing Management: Account-Based Marketing
N1  - qualitative, quantitative & mixed methods approaches; PART I PRELIMINARY CONSIDERATIONS; Chapter 1 The Selection of a Research Approach    --; Chapter 2 Review of the Literature    --; Chapter 3 The Use of Theory    --; Chapter 4 Writing Strategies and Ethical Consideration--;    --; PART II DESIGNING RESEARCH--; Chapter 5 The Introduction    --; Chapter 6 The Purpose Statement    --; Chapter 7 Research Questions and Hypotheses    --; Chapter 8 Quantitative Methods    --; Chapter 9 Qualitative Methods   --; Chapter 10 Mixed Methods Procedures--
N2  - This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry.  ;  ; New to this Edition: ; Updated discussion on designing a proposal for a research project and on the steps in designing a research study ; Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method ; Additional updates on the transformative worldview ; Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods ; Additional information about qualitative and quantitative data analysis, social media, online qualitative methods, and mentoring and reflexivity in qualitative methods ; Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field ; Additional information about causality and its relationship to statistics in quantitative methods ; Incorporation of writing discussion sections into each of the three methodologies ; An invaluable guide for students and researchers across the social and behavioural sciences
ER  -