TY  - BOOK
AU  - Ellis-Chadwick, Fiona,
AU  - Chaffey, Dave,
TI  - Digital marketing
SN  - 9781292077611
PY  - 2016///
CY  - 
PB  - Pearson Education
KW  - HF COMMERCE
KW  - Internet marketing
N1  - strategy, implementation and practice; Pt.1. Digital Marketing Fundamentals; Pt.2. Digital Strategy Development--; Pt.3. Digital Marketing: Implementation and Practice.--
N2  - Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world
ER  -