TY  - BOOK
AU  - Ronkainen, Ilkka A.
AU  - Czinkota, Michael R.
TI  - International marketing
SN  - 9781133627517
PY  - 2013///
PB  - Cengage Learning
KW  - HF COMMERCE
KW  - Export marketing
KW  - Bibliography MSc - International Business: International Business Development
UR  - https://books.google.es/books?id=B7tOpAV3TzEC&printsec=frontcover&dq=international+marketing+czinkota&hl=ca&sa=X&ved=0ahUKEwi58czK_P3ZAhVMkiwKHX0wBpQQ6AEIJzAA#v=onepage&q=international%20marketing%20czinkota&f=false
ER  -