Zero to 100,000 

 -  Pearson Education,  2012 
 - 204 p. ; 22 cm 
<br/><br/> social media tips and tricks for small business 
<br/><br/> YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! ;  ; Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We're talking about people who buy your stuff, and then tell their friends how incredibly great you are-without being paid to do it. People who follow your every move, look to you for guidance, and can't wait to hear what you're up to next. ;  ; Your 100,000 people. Your two football stadiums full of cheering fans. They're out there, looking for you. Here's your easy, low-cost social media plan for finding them...connecting with them...giving them what they want-so they can make you stunningly, incredibly successful! ;  ; 10 STEPS TO YOUR 100,000 ; (with all the details, examples, and expert advice you'll ever need) ;  ; 1. Listen first, engage second ; 2. Craft your most authentic voice ; 3. Find and attract influencers ; 4. Don't be a narcissist (you know what we mean) ; 5. Build community that lasts ; 6. Freshen up your brand ; 7. Become an electrifying "social conductor" ; 8. Promote across platforms ; 9. Be the fittest, be the survivor ; 10. Measure your (ever-growing) success 
<br/><br/><label>ISBN: </label>9780789748003 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Internet in public relations<br/>Small business marketing<br/>Customer relations<br/>Social media<br/>