TY  - BOOK
AU  - Baker, Jon,
AU  - Townsend, Heather,
TI  - The go-to expert
SN  - 9781292014913
PY  - 2014///
CY  - 
PB  - Pearson Education
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Consultants
KW  -  Marketing
KW  - Specialists
KW  - Expertise
N1  - how to grow your reputation, differentiate yourself from the competition and win new business; Part 1: Determining what your thing is; Chapter 1: Why do you want to become the Go-To-Expert?--; Chapter 2: What is going to be your thing?--; Part 2: Packaging your brand--; Chapter 3: How to make your services irresistible to clients--; Chapter 4: How to craft the right impression--; Chapter 5: How to use your content to reinforce your expertise--; Part 3: How to build your visibility and profile to generate high-quality, warm leads--; Chapter 6: Networking your way to success--; Chapter 7: Publishing your way to success--; Chapter 8: Speaking your way to success--; Chapter 9: Using PR to open doors--; Chapter 10: Successful seminar selling--; Part 4: Turning leads into clients--; Chapter 11: Managing your sales pipeline--; Chapter 12: Honing your selling skills--; Part 5: The business of your brand--; Chapter 13: Curing the growing pains--; Chapter 14: How to build your team--; Chapter 15: How to keep your knowledge fresh--; Chapter 16: Building your plan and making it happen--; Index--
N2  - he Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. ;  ; Discover: ;  ; Simple steps to build your profile ; How to market and sell yourself with ease and confidence ; Techniques to make your clients come to you
UR  - https://books.google.es/books?id=-I86AwAAQBAJ&printsec=frontcover&dq=the+go-to+expert&hl=es&sa=X&ved=0ahUKEwiluIPSqLLaAhUBohQKHZfnAV0Q6AEIJzAA#v=onepage&q=the%20go-to%20expert&f=false
ER  -