Digital marketing excellence 

 - 5ª ed 
 -  Routledge,  2017 
 - xxix + 660p.; 25cm 
<br/><br/> planning, optimizing and integrating online marketing 
<br/><br/>Contiene glosario e índice. 
<br/><br/><label>ISBN: </label>9781138191709 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing--Advertising
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Internet marketing<br/> digital<br/> Producto<br/> Precio<br/> Promoción<br/> Cliente<br/> Red social<br/> Internet<br/> Venta<br/> CRM<br/>Internet marketing--Planning