TY  - BOOK
AU  - Smith, PR,
AU  - Chaffey, Dave,
TI  - Digital marketing excellence
SN  - 9781138191709
PY  - 2017///
CY  - 
PB  - Routledge
KW  - Marketing
KW  - Advertising
KW  - Internet marketing
KW  -  digital
KW  -  Producto
KW  -  Precio
KW  -  Promoción
KW  -  Cliente
KW  -  Red social
KW  -  Internet
KW  -  Venta
KW  -  CRM
KW  - Planning
N1  - planning, optimizing and integrating online marketing; Contiene glosario e índice
UR  - https://books.google.es/books?id=gsyRDgAAQBAJ&printsec=frontcover&dq=digital+marketing+excellence&hl=es&sa=X&ved=0ahUKEwilqfitq7LaAhXCPhQKHedNB0YQ6AEIJzAA#v=onepage&q=digital%20marketing%20excellence&f=false
ER  -