TY  - BOOK
AU  - Underhill,Paco
TI  - Why we buy : : the science of shopping 
SN  - 9781416595243
AV  - HF5415.2 .U53 2009
PY  - 2009///
CY  - New York
PB  - Simon & Schuster
KW  - Marketing research
KW  - Consumer behavior
KW  - Shopping
N1  - Includes index; "Updated and revised for the Internet, the global consumer and beyond"--Cover; Instead of Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping -- Screen savers, jet lag and whirling dervishes: the culture of shopping
N2  - Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones
ER  -