Research methods for business students
/ Mark Saunders, Philip Lewis, Adrian Thornhill.
- Seventh edition.
- Harlow, England : Pearson Education, 2016.
- xxvi, 741 pages : illustrations (some color) ; 27 cm.
Revised edition of Research methods for business students, 2012.
Includes bibliographical references and index.
Business and management research, reflective diaries and the purpose of this book — Formulating and clarifying the research topic — Critically reviewing the literature — Understanding research philosophies and approaches to reasoning — Formulating the research design — Negotiating access and research ethics — Selecting samples — Using secondary data — Collecting primary data through observation — Collecting primary data using semi-structured, in-depth and group interviews — Collecting primary data using questionnaires — Analysing quantitative data — Analysing qualitative data — Writing and presenting your project report.
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
So, if you're thinking . . .
'How do I choose my topic?'
'I'm confused by all these different philosophies'
'I need to collect my data; what do I do first?'
‘When and what do I need to write?
. . . then, open this book to discover:
Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process; A glossary of clear definitions for 600 research terms; Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice; Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research.