TY  - BOOK
AU  - Saunders, Mark N. K.
AU  - Lewis, Philip
AU  - Thornhill, Adrian
TI  - Research methods for business students
SN  - 9781292016627
AV  - HD30.4 .S28 2016
PY  - 2016///
CY  - Harlow, England
PB  - Pearson Education
KW  - Business
KW  - Research
KW  - Data processing
N1  - Revised edition of Research methods for business students, 2012; Includes bibliographical references and index; Business and management research, reflective diaries and the purpose of this book — Formulating and clarifying the research topic — Critically reviewing the literature — Understanding research philosophies and approaches to reasoning — Formulating the research design — Negotiating access and research ethics — Selecting samples — Using secondary data — Collecting primary data through observation — Collecting primary data using semi-structured, in-depth and group interviews — Collecting primary data using questionnaires — Analysing quantitative data — Analysing qualitative data — Writing and presenting your project report; MSc International Business: Unit 8. Research Methods and Dynamics For International Business
N2  - Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

So, if you're thinking . . . 

'How do I choose my topic?' 

'I'm confused by all these different philosophies' 

'I need to collect my data; what do I do first?' 

‘When and what do I need to write? 

. . . then, open this book to discover: 

Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process; 
A glossary of clear definitions for 600 research terms; 
Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice; 
Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research
ER  -