TY  - BOOK
AU  - Kalyanam, Kirthi,
AU  - Hanson, Ward,
TI  - Internet marketing & e-commerce
SN  - 9780324422818
PY  - 2007///
PB  - South-Western Cengage Learning
KW  - Internet
KW  -  Web
KW  - Marketing
KW  - Internet marketing
KW  -  Modelo de negocio Marca Usabilidad
KW  -  Personalización
KW  -  Retail
KW  -  Venta
KW  -  Canal
KW  -  B2B ecommerce
KW  - Bibliography MSc - Marketing Management: Account-Based Marketing
KW  - Bibliography MSc - Fashion & Luxury Marketing Management: E-Marketing, Communication, CRM
KW  - Bibliography MSc - Marketing Management: Retail & Consumer Goods
ER  -