TY  - BOOK
AU  - Monroe, Kent B.,
TI  - Pricing
SN  - 9780070427822
PY  - 1990///
PB  - McGraw-Hill
KW  - HF COMMERCE
KW  - Price
KW  - Strategy
KW  -  Cost
KW  -  Demand
KW  -  Customer
KW  -  Value
KW  -  Volume
KW  -  Marketing
KW  -  Distribution
KW  -  Product line
KW  -  Distribution channel
N1  - making profitable decisions
N2  - Pricing synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics
ER  -