Marketing strategy 

 - 2ª ed 
 -  South-Western Thompson Learning,  2002 
 - xvi + 469p. ; 25 cm 
<br/><br/> Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing. 
<br/><br/><label>ISBN: </label>9780030321030 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Marketing Management: Retail & Consumer Goods