How to write a great business plan - Harvard Business School Press, 2008 - 64 p. ; 17 cm

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.

9781422121429


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Business plan
Opportunity
Risk
Entrepreneurs
Business Context
Financing
Return of Investment.