TY  - BOOK
AU  - Sahlman, William A.
TI  - How to write a great business plan
SN  - 9781422121429
PY  - 2008///
CY  - 
PB  - Harvard Business School Press
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Business Plan
KW  -  Opportunity
KW  -  Risk
KW  -  Entrepreneurs
KW  -  Business Context
KW  -  Financing
KW  -  Return of Investment
N2  - Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop
UR  - https://books.google.es/books?id=xOytmIpQg9gC&printsec=frontcover&hl=es#v=onepage&q&f=false
ER  -