TY  - BOOK
AU  - Rudd, John M.,
AU  - Piercy, Nigel F.
AU  - Hooley, Graham,
AU  - Nicoulaud, Brigitte,
TI  - Marketing strategy & competitive positioning
SN  - 9781292017310
PY  - 2017///
CY  - 
PB  - Pearson Education
KW  - HF COMMERCE
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - Contiene bibliografía e índice
ER  -