Pitch anything - McGraw-Hill, 2011 - 225 p. ; 20 cm

an innovative method for presenting, persuading, and winning the deal

The pitch method Frame control-- Status-- Pitching your big idea-- Frame stacking and hot cognitions-- Eradicating neediness-- Case study: the airport deal-- Get in the game.--

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book 'Fast, fun and immensely practical.' -JOE SULLIVAN, Founder, Flextronics 'Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.' -JOSH WHITFORD, Founder, Echelon Media 'What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.' -RALPH CRAM, Investor 'Pitch Anything offers a new method that will differentiate you from the rest of the pack.' -JASON JONES, Senior Vice President, Jones Lang LaSalle 'If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.' -STEVEN WALDMAN, Principal and Founder, Spectrum Capital 'Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.' -LOUIE UCCIFERRI, President, Regent Capital Group 'I use Oren's unique strategies to sell deals, raise money, and handle tough situations.' -TAYLOR GARRETT, Vice President, White Cap 'A counter-intuitive method that works.' -JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than

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Sales presentations
Business presentations
Persuasion (Psychology)
Business communication