TY  - BOOK
AU  - Klaff, Oren,
TI  - Pitch anything
SN  - 9780071752855
PY  - 2011///
CY  - 
PB  - McGraw-Hill
KW  - HF COMMERCE
KW  - Sales presentations
KW  - Business presentations
KW  - Persuasion (Psychology)
KW  - Business communication
N1  - an innovative method for presenting, persuading, and winning the deal; The pitch method; Frame control--; Status--; Pitching your big idea--; Frame stacking and hot cognitions--; Eradicating neediness--; Case study: the airport deal--; Get in the game.--
N2  - Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book 'Fast, fun and immensely practical.' -JOE SULLIVAN, Founder, Flextronics 'Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.' -JOSH WHITFORD, Founder, Echelon Media 'What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.' -RALPH CRAM, Investor 'Pitch Anything offers a new method that will differentiate you from the rest of the pack.' -JASON JONES, Senior Vice President, Jones Lang LaSalle 'If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.' -STEVEN WALDMAN, Principal and Founder, Spectrum Capital 'Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.' -LOUIE UCCIFERRI, President, Regent Capital Group 'I use Oren's unique strategies to sell deals, raise money, and handle tough situations.' -TAYLOR GARRETT, Vice President, White Cap 'A counter-intuitive method that works.' -JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than
UR  - https://books.google.es/books?id=P3EFa-WuMMkC&printsec=frontcover&dq=pitch+anything&hl=es&sa=X&ved=0ahUKEwi_v9Cqrb_bAhXC8ywKHarNCJgQ6AEIKDAA#v=onepage&q=pitch%20anything&f=false
ER  -