TY  - BOOK
AU  - Narula, Rajneesh,
AU  - Rugman, Alan M.
AU  - Collinson, Simon
TI  - International business
SN  - 9781292064390
PY  - 2017///
CY  - 
PB  - Pearson Education
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - International business enterprises
KW  - Management
N1  - Part One    THE WORLD OF INTERNATIONAL BUSINESS; --; Chapter 1    Introduction to International Business  --; --; Chapter 2    General Frameworks in International Business   --; --; Chapter 3    MNES, Innovation and Competitiveness--; --; Part Two    THE ENVIRONMENT OF INTERNATIONAL BUSINESS--; --; Chapter 4    International Politics--; --; Chapter 5    International Culture--; --; Chapter 6    International Trade--; --; Chapter 7    International Financial Markets and Institutions  --; --; Part Three    INTERNATIONAL BUSINESS STRATEGIES--; --; Chapter 8    Multinational Strategy  --; --; Chapter 9    Organizing Strategy   --; --; Chapter 10 Corporate Strategy and National Competitiveness  --; --; Chapter 11 MNE's as Responsible Stakeholders--; --; Part Four   FUNCTIONAL AREA STRATEGIES--; --; Chapter 12 Production Strategy   --; --; Chapter 13 Marketing Strategy--; --; Chapter 14 Human Resource Management Strategy  --; --; Chapter 15 Political Risk and Negotiation Strategy--; --; Chapter 16 International Financial Management--; --; Part Five    REGIONAL STRATEGIES--; --; Chapter 17 European Union  --; --; Chapter 18 Japan--; --; Chapter 19 North America--; --; Chapter 20 Emerging Economies   --; --; Chapter 21 China   --; --; Glossary --; --; Index--
N2  - Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking
ER  -