TY  - BOOK
AU  - Beltman, Rob,
AU  - Peelen, Ed
TI  - Customer relationship management
SN  - 9780273774952
PY  - 2013///
PB  - Pearson Prentice Hall
KW  - HF COMMERCE
KW  - Customer relations
KW  - Management
KW  - Industrial management
KW  - Organizational behavior
KW  - Bibliography MSc - Marketing Management: Account-Based Marketing
KW  - Bibliography MSc - Fashion & Luxury Marketing Management: E-Marketing, Communication, CRM
KW  - Bibliography MSc - Marketing Management: Retail & Consumer Goods
N2  - Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participa
ER  -