Lovelock, Christopher <br/><br/>
Services marketing  : people, technology, strategy 
/ Christopher H. Lovelock, Jochen Wirtz 
 - Eighth edition ;  Indian Subcontinent Adaptation 
 - Tamil Nadu, India :  Pearson India Education Services,  2018. 
 - xxii, 783 pages : illustrations (black and white) ; 29 cm. 
<br/><br/>Understanding service products, consumers and markets -- applying the 4Ps of marketing to services -- managing the customer interface -- developing customer relationships -- striving for service excellence -- case studies -- index.  
<br/><br/> Services Marketing: People, Technology, Strategy, 8th Edition, is a globally renowned textbook for services marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject. 
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<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries --Marketing<br/>Customer services--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L5883