TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services marketing: : people, technology, strategy
SN  - 9789332587687
AV  - HF5415.13 .L5883
PY  - 2018///
CY  - Tamil Nadu, India
PB  - Pearson India Education Services
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Understanding service products, consumers and markets -- applying the 4Ps of marketing to services -- managing the customer interface -- developing customer relationships -- striving for service excellence -- case studies -- index.; B2 Services Marketing  |  MSc Marketing Management: Account-Based Marketing  |  MSc Marketing Management: Retail & Consumer Goods
N2  - Services Marketing: People, Technology, Strategy, 8th Edition, is a globally renowned textbook for services marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject
UR  - https://bookshelf.vitalsource.com/reader/books/9781292014241
ER  -