TY  - BOOK
AU  - Rogers, Martha
AU  - Peppers, Don
TI  - Enterprise one to one
SN  - 9780385482059
PY  - 1997///
CY  - 
PB  - Doubleday
KW  - HF COMMERCE
KW  - Empresa
KW  -  Competencia
KW  -  Cliente
KW  -  Estrategia
KW  -  Comunidad
N1  - tools for competing in the interactive age
ER  -