The cult of the luxury brand - Nicholas Brealey Publishing, 2015 - 312 pages ; 24 cm

inside Asia's love affair with luxury

9781857886351


INDUSTRIAL & SERVICES SECTOR


Brand name products -- Social aspects Asia
Luxuries
Marketing--Asia
Branding (Marketing)
classes
status
Productos de marca - Aspectos sociales Lujos sociales
Estado social Clases Marca Aspectos
Estatus

Bibliography MSc - Fashion & Luxury Marketing Management: Luxury Brand Management