Anderson, Chris  1961- <br/><br/>
The longer long tail  : how endless choice is creating unlimited demand  
/ Chris Anderson 
 - London :   Random House Business,   2009. 
 - xii, 267 pages: illustrations, tables, graphs (black and white) ; 20 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The long tail ― The rise and fall of the hit ― A short history of the long tail ― The three forces of the long tail ― The new producers ― The new markets ― The new tastemakers ― Long tail economics ― The short head ― The paradise of choice ― Niche culture ― The infinite screen ― Beyond entertainment ― Long tail rules ― The long tail of marketing ― Coda : tomorrow's tail ― Epilogue. 
<br/><br/> The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. 
<br/><br/><label>ISBN: </label>9781847940360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Technological innovations<br/>Electronic commerce<br/>Market segmentation
<br/><br/><label>Subjects--Index Terms: </label>Bibliography B3 DM - Digital Marketing Framework & Overviews 
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .A54 2009