TY  - BOOK
AU  - Anderson, Chris
TI  - The longer long tail: : how endless choice is creating unlimited demand 
SN  - 9781847940360
AV  - HF5415.127 .A54 2009
PY  - 2009///
CY  - London : 
PB  - Random House Business, 
KW  - Marketing
KW  - Technological innovations
KW  - Electronic commerce
KW  - Market segmentation
KW  - Bibliography B3 DM - Digital Marketing Framework & Overviews
N1  - Includes bibliographical references and index; The long tail ― The rise and fall of the hit ― A short history of the long tail ― The three forces of the long tail ― The new producers ― The new markets ― The new tastemakers ― Long tail economics ― The short head ― The paradise of choice ― Niche culture ― The infinite screen ― Beyond entertainment ― Long tail rules ― The long tail of marketing ― Coda : tomorrow's tail ― Epilogue
N2  - The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products
ER  -