TY  - BOOK
AU  - Osterwalder, Alexander
AU  - Bernarda, Alan Smith
AU  - Pigneur, Yves
AU  - Smith, Alan
TI  - Value proposition design: : how to create products and services customers want
T2  - Strategyzer series
SN  - 9781118968055
AV  - HF5415.5  .O87 2014
PB  - Hoboken NJ : John Wiley & Sons, 2014.
KW  - Customer services
KW  - Management
KW  - Quality control
KW  - Production management
KW  - Business planning
KW  - Strategic planning
KW  - Customer relations
N1  - Canvas. Customer profile ; Value map ; Fit — Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations — Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together — Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce; B3ASP ENT: From Idea to Model
N2  - The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations, and tools help you immediately improve your product, service, or new business idea. In addition, the book gives you exclusive access to an online companion on Strategyzer.com
ER  -