TY  - BOOK
AU  - Dumitrescu, Delia
TI  - Road trip to innovation: : how I came to understand future thinking
SN  - 9783000357367
AV  - HC79.T4  D855 2011
PB  - Hamburg, Germany : TrendONE, 2011.
KW  - Technological innovations
KW  - Management
KW  - Creative ability in business
KW  -  Business forecasting
KW  - New products
N1  - Includes bibliographical references (p. 256-266) and index; All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props; B3ASP FLM: Fashion Overview  |  B3ASP FLM: Marketing Strategic Approach
N2  - Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of.  ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language.  ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations
ER  -