Mikitani, Hiroshi <br/><br/>
Marketplace 3.0  : rewriting the rules of borderless business 
/ Hiroshi Mikitani. 
 -  New York : Palgrave Macmillan, 2013. 
 - 247 pages ; 25 cm. 
<br/><br/>Rewriting the rules of language : our journey to Englishnization ― Rewriting the rules of power : the wisdom of empowerment ― Rewriting the rules of expansion : going global ― Rewriting the rules of acquisition : buying companies ― Rewriting the rules of corporate culture : our five principles ― Rewriting the rules of the Internet : a tool for empowerment, speed and joy ― Rewriting the rules of e-commerce : discovery shopping ― Rewriting the rules of operation : speed, speed, speed! ― Rewriting the rules of giving : the new wave of community involvement ― Epilogue : what happens next : the brand as nation. 
<br/><br/> The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth. 
<br/><br/><label>ISBN: </label>9781137279187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce --Management<br/>Business enterprises --Computer networks --Management<br/>Business logistics<br/>International business enterprises--Management
<br/><br/><label>Subjects--Index Terms: </label>Bibliography B3 DM - Digital Marketing Framework & Overviews 
<br/><br/><label>LC Class. No.: </label>HF5548.32   / .M537 2013