TY - BOOK AU - Mikitani, Hiroshi TI - Marketplace 3.0: : rewriting the rules of borderless business SN - 9781137279187 AV - HF5548.32 .M537 2013 PB - New York : Palgrave Macmillan, 2013. KW - Electronic commerce KW - Management KW - Business enterprises KW - Computer networks KW - Business logistics KW - International business enterprises KW - Bibliography B3 DM - Digital Marketing Framework & Overviews N1 - Rewriting the rules of language : our journey to Englishnization ― Rewriting the rules of power : the wisdom of empowerment ― Rewriting the rules of expansion : going global ― Rewriting the rules of acquisition : buying companies ― Rewriting the rules of corporate culture : our five principles ― Rewriting the rules of the Internet : a tool for empowerment, speed and joy ― Rewriting the rules of e-commerce : discovery shopping ― Rewriting the rules of operation : speed, speed, speed! ― Rewriting the rules of giving : the new wave of community involvement ― Epilogue : what happens next : the brand as nation N2 - The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth ER -