TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renée
TI  - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant 
SN  - 9781591396192
AV  - HF5415.153 .K53 2005
PY  - 2005///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references (pages 223-229) and index; Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy; B2 PBT Entrepreneurial Mindset and Problem Analysis  |  B2 PBT Creativity & Innovation  |  B3ASP ENT: From Idea to Model
N2  - Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
ER  -