TY  - BOOK
AU  - Levinson, Jay Conrad
TI  - Guerrilla marketing
SN  - 9780618785919
PY  - 2007///
CY  - 
PB  - Houghton Mifflin
KW  - HF COMMERCE
KW  - Small business
KW  - Management
KW  - Advertising
KW  - Marketing
N1  - easy and inexpensive strategies for making big profits from your small business; Introduction; Part I. The Guerrilla Approach--; 1. What Is Guerrilla Marketing Today?--; 2. The Need for Guerrilla Marketing--; 3. The Sixteen Monumental Secrets of Guerrilla Marketing--; 4. Developing a Guerrilla Marketing Plan--; 5. Developing Truly Creative Marketing--; 6. Selecting the Most Lethal Marketing Methods--; 7. Secrets of Saving Marketing Money--; 8. Research: The Starting Point of a Guerrilla Marketing Campaign--; Part II. Mini-Media Marketing--; 9. Truths about Mini-Media Marketing--; Part III. Maxi-Media Marketing--; 10. Maxi-Media Marketing, Guerrilla Style--; Part IV. New Media Marketing--; 11. E-Media Marketing--; 12. Info-Media Marketing--; 13. Human Media Marketing--; 14. Non-Media Marketing--; Part V. The Nature of the Guerrilla--; 15. Guerrilla Company Attributes--; 16. Guerrilla Company Attitudes--; 17. Guerrilla Marketing Psychology--; The 200 Weapons of Guerrilla Marketing--; Acknowledgements--; Informational Arsenal for Guerrillas--; Index--
N2  - When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.  ;
ER  -