TY  - BOOK
AU  - Sicard, Marie-Claude
TI  - Luxury, lies, and marketing: : shattering the illusions of the luxury brand 
SN  - 9781137264688
CY  - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
KW  - Luxuries
KW  - Social aspects
KW  - Trademarks
KW  - Marketing
N1  - Translation of the author's Luxe, mensonges & marketing.
Includes bibliographical references (pages 182-187) and index
N2  - Uncovers the truth about luxury brand marketing and shows that, like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing, the author provides frameworks to help companies with their own branding strategy
ER  -