The strategy and tactics of pricing 

 - 5ª ed 
 -  Pearson Education,  2011 
 - 350 p. ; 23 cm 
<br/><br/> a guide to growing more profitably 
<br/><br/> A comprehensive and practical. step-by-step guide to pricing analysis and strategy development The Strategy and Tactics of Pricing shows readers how to manage markets strategically. -rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. 
<br/><br/><label>ISBN: </label>9780132546133 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Marketing -- Decision making
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Marketing Management: Retail & Consumer Goods