TY  - BOOK
AU  - Zale, Joseph
AU  - Nagle, Thomas T.
AU  - Hogan, John E.
TI  - The strategy and tactics of pricing
SN  - 9780132546133
PY  - 2011///
PB  - Pearson Education
KW  - HF COMMERCE
KW  - Pricing
KW  - Marketing
KW  -  Decision making
KW  - Bibliography MSc - Marketing Management: Account-Based Marketing
KW  - Bibliography MSc - Marketing Management: Retail & Consumer Goods
N1  - a guide to growing more profitably
N2  - A comprehensive and practical. step-by-step guide to pricing analysis and strategy development The Strategy and Tactics of Pricing shows readers how to manage markets strategically. -rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets
ER  -