TY  - BOOK
AU  - van Looy, Amy
TI  - Social media management
SN  - 9783319219899
PY  - 2016///
CY  - 
PB  - Springer
KW  - HF COMMERCE
KW  - Social media
KW  - Internet marketing
KW  - Business
KW  -  Computer network resources
N1  - technologies and strategies for creating business value; Definitions, social media types, and tools; Social media strategy and return on investment--; Online advertising and viral campaigns--; Social customer relationship management--; Search engine optimization--; Sentiment analysis and opinion mining (business intelligence 1)--; Social network data and predictive mining (business intelligence 2)--; e-Recruitment--; Crowdfunding--; Legal and ethical issues in social media--; Wrap-up--
ER  -