TY  - BOOK
AU  - Batat, Wided
TI  - Digital luxury
SN  - 9781526458940
PY  - 2019///
CY  - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne 
PB  - SAGE
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Luxury goods industry
KW  - Technological innovations
KW  - Social media
KW  - Internet marketing
KW  - Big data
N1  - transforming brands and consumer experiences; Part One; Chapter 1: What does digital luxury experience stand for?    --; Chapter 2: A new digital marketing strategy for luxury experience design    --; Chapter 3: Connecting with digital natives and sharing luxury experiences on social media   --; --; Part Two--; Chapter 4: Immersive digital luxury experiences    --; Chapter 5: Connected digital luxury experiences    --; Chapter 6: Playful digital luxury experiences    --; Chapter 7: Humanized digital luxury experiences    --; Chapter 8: Prototyped digital luxury experiences   --; --; Part Three--; Chapter 9: Switch to the experiential marketing mix (7Es) & design the ultimate digital luxury    --; Chapter 10: From big data to immersive smart data insights into digital luxury experience    --; Chapter 11: Phygital luxury consumption experiences: a new paradigm    --; Conclusion --; --; --; --; --; --
N2  - The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.  ;  ; This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. ;  ;
ER  -