TY  - BOOK
TI  - Keeping strategy on track
SN  - 9781422114698
PY  - 2008///
CY  - 
PB  - Harvard Business Review Press
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Consumer behavior
KW  - Case studies
KW  - Consumer behavior -- Textbooks
N1  - Introduction / Julia Kirby; The Pitfalls of Parenting Mature Companies / John Strahinich--; Go Global--; or No? / Walter Kuemmerle--; Stick to the Core--; or Go for More? / Thomas J. Waite--; Growing for Broke / Paul Hemp--; Cross Selling or Cross Purposes? / Ford Harding--; A Rose by Any Other Name / Daniel B. Stone.--
N2  - 'Few management topics generate as much discussion - and disagreement - as strategy. Explore the key issues for yourself through this collection of the most popular Harvard Business Review cases on the topic: Do you really need to take your company global? If so, how and when?: Should you grow from the core - or expand into new markets?: Should you make that next acquisition - or are you 'growing for broke?': and How can you provide incentives for collaboration across teams?'--Jacket
ER  -