TY  - BOOK
AU  - Landa, Robin
TI  - Brand the change
SN  - 9789063694784
PY  - 2017///
CY  - 
PB  - BIS Publishers
KW  - HF COMMERCE
KW  - Entrepreneurship
KW  - Handbooks, manuals, etc
KW  -  manuals
KW  - Small business
KW  -  Handbooks
KW  -  Entrepreneurship
N1  - the branding guide for social entrepreneurs, disruptors, not-for-profit and corporate troublemakers; 1) Branding 101, 2) Case studies, 3) Brand anatomy, 4) Build your brand step by step, 5) Tool templates, 6) Exercises, 7) Expert tips and tricks, 8) The beginning
N2  - Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. This book challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges that come with it. The book unpacks the brand building process in practical steps, offers you the tools and exercises to build your own brand, offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts
ER  -