TY - BOOK AU - Lancaster 1972-, Simon TI - Winning minds SN - 9781137465924 PY - 0000/// CY - NULL PB - NULL KW - BF PSYCHOLOGY KW - Communication in management KW - Communication in organizations KW - Leadership KW - Service industries KW - Marketing KW - Business strategy KW - Personnel management KW - Public relations KW - Organizational theory & behaviour KW - Business communication KW - Management & management techniques KW - Business and Management N1 - secrets from the language of leadership; Part 1. Winning the instinctive mind; Part 2. Winning the emotional mind--; Part 3. Winning the logical mind.-- ER -