TY  - BOOK
AU  - Valla, Jean-Paul
AU  - Michel, Daniel
AU  - Salle, Robert
TI  - Marketing industriel
T2  - Gestion
SN  - 9782717841275
PY  - 2000///
PB  - Economica
KW  - HF COMMERCE
KW  - Industrial marketing
KW  - Handbooks, manuals, etc
KW  -  manuels
KW  - Commerce
KW  - Management
KW  - Product differentiation
KW  - France
KW  - Case studies
KW  -  Manuals
KW  - Marketing
KW  - Planning
N1  - stratégies et mise en oeuvre
ER  -