TY  - BOOK
AU  - Mooi-Reci, Irma
AU  - Mooi, Erik
AU  - Sarstedt, Marko
TI  - Market Research
SN  - 9789811052170
PY  - 2018///
CY  - 
PB  - Springer
KW  - HF COMMERCE
KW  - Business
KW  - Marketing research
KW  - Knowledge management
KW  - Statistics
KW  - Business and Management
KW  - Market Research/Competitive Intelligence
N1  - The Process, Data, and Methods Using Stata; 	Chapter 1: Introduction --; Chapter 2: The Market Research Process ----; Chapter 3: Data ----; Chapter 4: Getting Data ----; Chapter 5: Descriptive Statistics ----; Chapter 6: Hypothesis Testing ----; Chapter 7: Regression Analysis ----; Chapter 8: Factor Analysis ----; Chapter 9: Cluster Analysis ----; Chapter 10: Communicating the Results.--
N2  - This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights
ER  -