TY  - BOOK
AU  - Lamarque, Carole
TI  - Influencers
SN  - 9789401452168
PY  - 0000///
CY  - NULL
PB  - NULL
KW  - HF COMMERCE
KW  - Influence (Psychology)
KW  - Social media
KW  - Economic aspects
KW  - Customer relations
KW  - Interactive marketing
KW  - Internet marketing
KW  - Marketing
N1  - Who are they? Where do you find them? And how do they light the fire?
N2  - Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies
ER  -