TY  - BOOK
AU  - Saunders, Mark N. K.
AU  - Lewis, Philip
AU  - Thornhill, Adrian
TI  - Research methods for business students
SN  - 9781292208787
AV  - HD30.4 .S28 2019
PY  - 2019///
CY  - Harlow, England
PB  - Pearson Education
KW  - Business
KW  - Research
KW  - Data processing
N1  - Includes bibliographical references and index; Business and management research, reflective diaries and the purpose of this book — Formulating and clarifying the research topic — Critically reviewing the literature — Understanding research philosophy and approaches to theory development — Formulating the research design — Negotiating access and research ethics — Selecting samples — Utilising secondary data — Collecting data through observation — Collecting primary data using research interviews and research diaries — Collecting primary data using questionnaires — Analysing data quantitatively — Analysing data qualitatively — Writing and presenting your project report; MSc International Business: Unit 8. Research Methods and Dynamics For International Business
N2  - Discover more about the methodology that will help you conduct the research for your project or dissertation in Business, with this ultimate guide.
Research Methods for Business Students, 8th edition is the definitive, step-by-step book for students who want to complete their dissertation or research-led project.

From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this text is structured to guide you through the entire process.

The latest edition further includes updated features, up-to-date cases, and new examples that will help you complete and successfully present your project report
ER  -