Meetings, expositions, events, and conventions : an introduction to the industry
/ George G. Fenich.
- Third edition.
- Upper Saddle River, NJ : Pearson Education, 2012.
- xiv, 338 pages : illustrations, charts, map (black and white) ; 29 cm.
Includes bibliographical references and index.
Introduction to the meetings, expositions, events, and conventions industry — Meeting, exhibition, event, and convention organizers and sponsors — Destination marketing organizations (DMOs) — Meeting and convention venues — Exhibitions — Service contractors — Destination management companies — Special events management — Planning and producing MEEC gatherings — Food and beverage — Legal issues in the MEEC industry — Technology and the meeting professional — Green meetings and social responsibilities — International aspects in MEEC — Putting it all together.
The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty.With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text's topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.
9780135124581
Hospitality industry Congresses and conventions Meetings